As part of its commitment to help motorsports businesses and competitors succeed, Performance Racing Industry (PRI) is bringing leading experts and professionals to the upcoming PRI Trade Show in downtown Indianapolis, where they will share business strategies and technical skills that will help participants increase brand awareness and improve performance behind the wheel. Taking place December 9-11, 2021, at the Indiana Convention Center, the PRI Show marks the first in-person gathering focused solely on the motorsports industry since 2019.  

“After being apart for almost two years, we’re excited for the racing industry to gather together for three dedicated days of learning,” said Dan Schechner, PRI Education director. “To mark this momentous occasion, we’ve assembled an amazing group of speakers to join us in Indianapolis. Participants will benefit by meeting and connecting with leaders and experts in the industry.”  

Some two-dozen unique sessions will take place throughout the three-day trade show. Seminars are organized into Business Track and Tech Track sessions. The Business Track includes topics such as digital marketing, content creation, and hiring and retaining employees, while Tech Track sessions focus on engine-building topics such as airflow, EFI, bearings, fluids, valve springs and more.  

Whether participants are looking for information on how to find the winning balance for a particular application or understanding intake and exhaust ports using computational fluid dynamics, the PRI Education program will be the best place to hear from knowledgeable professionals and industry experts and get answers that will net actual results.  

“With the opportunity to connect in person, we’ve brought together speakers who are knowledgeable, dynamic, and entertaining so that participants at the PRI Show will get the most out of the experience,” Schechner said. “Participants will leave prepared to put into action what they learned, and they will have developed relationships that can only be made at the PRI Show.” 

Among those scheduled to appear in PRI Education sessions are: 

• Alba Colon (Hendrick Motorsports) 

• Alex Taylor (Alex Taylor Racing) 

• Angela Ashmore (Chip Ganassi Racing, engineer) 

• Ashley Chalk (Chip Ganassi Racing, exec) 

• Collete Davis (racer, stunt driver, TV host) 

• Darin Morgan (BES Racing Engines)  

• Emily Reeves (Flying Sparks Garage) 

• Haley James (Haley James Racing, drag racer) 

• Jacklyn Drake (NASCAR) 

• Jeff Huneycutt (Horsepowermonster.com) 

• Justin Cesler (Driveline Studios) 

• McKenna Haase (Youth Racers of America Inc.) 

The entire PRI Education schedule is available online at performanceracing.com/trade-show/education, where registration is also available. All sessions and presenters are listed, along with summaries of topics to be covered.  

To register for the 2021 PRI Show and secure hotel reservations, visit pri2021.com/attend.