Derive Systems is relocating its Idaho-based Bully Dog headquarters from American Falls to Pocatello, Idaho.

Bully Dog, a brand that operates under Derive Systems, started in Aberdeen, Idaho, in the late 1990s before relocating to American Falls.

Derive Systems CEO David Thawley said the strategic move to Pocatello will give Bully Dog's employees access to more amenities, support the local economy, and help attract more top talent to the growing business.

"It's important for us to keep our business here in Idaho," Thawley said. "Pocatello is a great location for our current employees, and will bring opportunities for growth and jobs to the area."

Bully Dog is moving approximately 50 jobs to its new location in the Kinport Building in Old Town Pocatello. Employees residing in American Falls are still able to commute to the new location.

Bully Dog expects to be fully operational in its new location by January 2017.