Race Winning Brands (RWB)—a portfolio company of MiddleGround Capital based in Lexington, Kentucky—has announced the addition of Scott Neely as the director of Powersports Sales and the transition of existing RWB veteran, Scott Highland, to the director of marketing.

Neely brings over 20 years of experience in both the powersports and automotive sectors. Previously, he held multiple roles at Cometic Gasket, most recently handling responsibilities with powersports and automotive OEM and retail accounts.

Highland, meanwhile, joined RWB in 2018 as the director of Powersports with over 30 years of experience. In his new position, Highland will reinforce RWB’s “commitment to actively sharing its passion for performance with the automotive and powersports communities,” as well as support RWB’s efforts in product support and education for partners and end users.

Neely and Highland will both report directly to RWB Vice President of Sales and Category Management Cary Redman. 

For more information, visit racewinningbrands.com.