VP Racing Fuels announced the promotion of Bruce Hendel to Vice President North America Sales, Race Fuel and Consumer Products. In this newly formed position, Hendel will be responsible for all North America Sales efforts in support of both VP Consumer Products and Race Fuel business divisions.
 
“Bruce is a veteran at VP Racing Fuels joining the company 25 years ago and his appointment to the new position is a key strategic move for the future of our company. He has been instrumental in… negotiations with most of the major race series the company is associated with today like AMA, IMSA, PWC and Indy Lights. We are confident Bruce will continue strengthening the VP brand and expanding our distribution and sales metrics here at VP,” President of VP Racing Fuels Alan Cerwick said.

“I am proud of what we’ve accomplished in the Consumer Products division over the past 4 years in company growth and brand recognition at big box retailers. This year alone, Consumer Product Sales are up 44% from 2016 so it gives me a lot of confidence to take on the new roles and bring that growth amongst multiple divisions. Taking on the North America Sales efforts for the VP brand is a welcomed challenge for me and I look forward to the future growth of our company,” Hendel said.