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Bilstein Announces Executive Appointments
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Thyssenkrupp Bilstein of America, the manufacturer of the PRI exhibiting brand BILSTEIN Shock Absorbers, is growing its sales and marketing division with two new executive appointments.
Christian Eichstaedt has joined Bilstein as the head of aftermarket sales, NAFTA. In this role, he will report to Steven Beaty, president, aftermarket and motorsports, in matrix with Volker Wegerhoff, head of sales, IAM.
Eichstaedt joins Bilstein with 30 years of experience in the automotive aftermarket; for the past 15 years, he has worked with Interamerican Motor Corp. (IMC), a distributor of OE-quality import replacement parts.
In addition, Warren Johnson has joined Bilstein as marketing manager. In this role, he will report to Beaty, in matrix with Florian Hagemann, BU head of marketing and motorsports.
As marketing manager, Johnson will be responsible for identifying, planning and managing the organization’s advertising, promotion and publicity activities, to include print, trade show, web/multimedia and sponsorships. He will develop and implement both strategic programs and supporting tactics to ensure the profitability of the company’s products, while evaluating the marketing reactions to its programs and packaging.
Johnson joins Bilstein with 30 years of experience in the field of marketing, with the majority of that experience in the powersports industry. For the past year, he has been with EVS-Sports Inc., which specializes in motocross and street bike protective gear, where he served as the senior marketing communications director.
Christian Eichstaedt has joined Bilstein as the head of aftermarket sales, NAFTA. In this role, he will report to Steven Beaty, president, aftermarket and motorsports, in matrix with Volker Wegerhoff, head of sales, IAM.
Eichstaedt joins Bilstein with 30 years of experience in the automotive aftermarket; for the past 15 years, he has worked with Interamerican Motor Corp. (IMC), a distributor of OE-quality import replacement parts.
In addition, Warren Johnson has joined Bilstein as marketing manager. In this role, he will report to Beaty, in matrix with Florian Hagemann, BU head of marketing and motorsports.
As marketing manager, Johnson will be responsible for identifying, planning and managing the organization’s advertising, promotion and publicity activities, to include print, trade show, web/multimedia and sponsorships. He will develop and implement both strategic programs and supporting tactics to ensure the profitability of the company’s products, while evaluating the marketing reactions to its programs and packaging.
Johnson joins Bilstein with 30 years of experience in the field of marketing, with the majority of that experience in the powersports industry. For the past year, he has been with EVS-Sports Inc., which specializes in motocross and street bike protective gear, where he served as the senior marketing communications director.
