Dodge Named Title Rights Sponsor of NHRA Mello Yello Drag Racing Series Event at Maple Grove Raceway

Dodge has signed an agreement to become the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at Maple Grove Raceway in Pennsylvania.
The 32nd annual Dodge NHRA Nationals will be held September 29-October 3 and is the third race in the six-race NHRA Countdown to the Championship. The track is traditionally one of the quickest on the NHRA circuit and has been the site of several national records through the years.
The title rights sponsorship builds upon the alliance with the NHRA and Dodge, the American performance brand of FCA US LLC.
Another FCA brand, Mopar, is the title rights sponsor of the Mopar Mile-High NHRA Nationals, the event held annually in Denver.
Dodge is also the manufacturer of choice for world champions Matt Hagan in Funny Car, as well as Jeg Coughlin Jr. and Erica Enders in Pro Stock. The manufacturer is also the preferred car make for many racers in the Funny Car, Pro Stock and Lucas Oil Drag Racing Series competitors.
"Dodge has had a strong history in NHRA drag racing dating back to the early 1960s," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and Fiat – FCA North America. "Our brand is rooted in performance, and our role as title sponsor at Maple Grove Raceway provides a direct connection with the NHRA fans who take Dodge performance from the strip to the street.”
Fans of the Dodge NHRA Nationals can take part in the inaugural Mopar Mega Block Party free fan-admission event, at FirstEnergy Stadium in Reading, PA., from 4-10 p.m. Thursday, September 29. The stadium's baseball diamond will be transformed into the Mopar brand's home field for one night to kick-off an action-packed race weekend.
The Dodge NHRA Nationals will also feature thrilling competition in the NHRA Lucas Oil Drag Racing Series. As always, fans will have the opportunity to interact with their favorite drivers as they're granted an exclusive pit pass to the most powerful and sensory-filled motorsports attraction on the planet.
Originally posted by PR Newswire.