Performance Friction Corporation (PFC) Brakes, the provider of brake calipers, discs, and pads, has announced that Don Orrell has joined the company as the vice president of Sales and Marketing. In his new position, Orrell will lead the PFC Sales and Marketing departments to pursue the growth goals set out in the PFC strategic plan. 

With more than 35 years of sales expertise in the light and heavy-duty aftermarket, as well as OES and OEM channels, Orrell has a proven track record of launching new programs, as well as experience in marketing, communications, team development, and maintaining strong customer relationships, according to PFC Brakes.  

"We are very excited that Don has joined the PFC team and look forward to continuously improving our products, processes, and customer experience," a company statement said. 

For more information, visit pfcbrakes.com.