The board of directors of Toyo Tire U.S.A. Corp. (TTC) has announced the promotion of Roy Bromfield to the president and chief executive officer position at Toyo Tire U.S.A. Corp.

In this role, Bromfield is responsible for all product categories of Toyo branded business in the US replacement market.

“We are proud to appoint Mr. Bromfield as our first American president & CEO of Toyo Tire U.S.A. Corp.,” said Takashi Shimizu, president of Toyo Tire & Rubber Co. Ltd.  “Under Roy’s leadership, Toyo sales in the U.S. have grown dramatically, and TTC has become one of our most important global businesses. We have confidence in the team that Mr. Bromfield has built and the strategy that it is executing for continued growth.”

Bromfield joined Toyo in December 2012 and has been president and COO of TTC since January 2016. Prior to TTC, Bromfield was CEO of Q Tires, Inc. and held various sales and marketing positions at Michelin including vice president of North American Marketing and Sales, and president and CEO of Tire Centers, LLC.

Bromfield is a graduate of the United States Military Academy at West Point with a Bachelor of Science degree and has a Masters degree in Business Administration from Emory University in Atlanta.

Bromfield will report to the TTC Board of Directors.