E3 Performance Products has announced Kunzman and Associates has joined the company’s expanding roster of manufacturer representation for E3 spark plugs and performance products.

The 24 member expert staff of Kunzman and Associates services over 3000 accounts across 37 states east of the Rockies.

“With such a strong presence in the performance and racing marketplace, E3’s brand recognition is at an all-time high,” says Jonathan Kunzman, vice president of business development. “Timing could not be better for the introduction of their new DiamondFIRE line of ignition products. We look forward to turning the line into one of our fastest movers.”

The DiamondFIRE name comes from E3’s patented DiamondFIRE ground electrode found on every E3 Spark Plug. The design of the DiamondFIRE ground electrode promotes faster flame kernel growth, a more turbulent explosion of spark and Edge-to-Edge spark discharge for improved spark direction as well as extended plug life without the use of precious metals, according to E3.

For more information about E3 ignition products, visit e3sparkplugs.com.