Industry veteran Russell Stephens has joined PerTronix Performance Brands as Vice President of Sales and Marketing. Stephens was previously President of a prominent Texas-based performance manufacturer where he held various roles in the organization for over thirty years. Stephens has also served the industry as a volunteer with over 25 years of service with SEMA, including three terms on the SEMA Board of Directors.
    
“Working with the team at PerTronix Performance Brands is a great opportunity. There are so many talented employees here and I am looking forward to being part of this great team,” Stephens said.

The role of Vice President of Sales and Marketing for Pertronix was previously held by industry icon Jim Hairston, who will be moving to a new role with the organization working with Business Development and Acquisitions.

“Russell and I have known each other for 20 years and have worked the same events, trade shows and races together. Russell brings a wealth of industry knowledge to the team and is going to be a great fit,” Hairston said.
    
PerTronix Performance Brands is located in San Dimas, California, and includes the Pertronix Ignition, Doug’s Headers, JBA Performance Exhaust, Patriot Exhaust, Spyke, Compu-fire and Smithy’s brands.

For more information, visit pertronix.com.