NASCAR, BetMGM Announce Multi-year Sports Betting Partnership

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NASCAR and BetMGM, a sports betting and iGaming platform, announced a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States.

“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR Managing Director, Gaming. 

BetMGM is currently licensed for sports betting in seven states and has plans to be in 11 states by the end of 2020. 

BetMGM will also expand the portfolio of bet types offered on its mobile app throughout the NASCAR season, including pre-race and in-play bets. Bet types currently being explored include top-finishing drivers, driver matchups, stage winners and bets tied to the number of the winning car (over/under), among others. 

Beginning in 2021, BetMGM will offer live, in-play betting through a partnership with Genius Sports and its sports betting division, Betgenius. NASCAR and BetMGM are also working together to develop a free-to-play NASCAR game.

In celebration of the announcement, BetMGM is offering a special promotion for NASCAR bets placed on the BetMGM app leading up to Sunday’s historic NASCAR Cup Series debut of The DAYTONA Road Course at Daytona International Speedway. 

NASCAR has experienced across-the-board growth in its sports betting handle, according to the organization, thanks in part to the popularity of the eNASCAR iRacing Pro Invitational Series as well as the sport's successful return to racing in May. BetMGM has seen NASCAR turnover grow by nearly 1,300% in just the first seven months of the year. Last year, NASCAR became the first sports league to join the National Center for Responsible Gaming.

For more information, visit nascar.com or roardigital.com.

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