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Lubrication Specialties Inc. (LSI) Announces Director Of E-Commerce
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Lubrication Specialties Inc. (LSI), the manufacturer of Hot Shot’s Secret fuel and oil additives, has announced the new director of e-commerce as Carmen Fiordirosa.
In the newly created role, Fiordirosa will collaborate with cross-functional partners to grow e-commerce sales for multiple markets by ensuring a consistent brand message, robust content and online account support. Responsibilities include business development and strategy, website and social media content and development, promotional campaigns, online marketing, website design, customer service, web analytics and technologies.
Before joining LSI, Fiordirosa served as the director of marketing for CleanTools, Inc. in Westmont, IL.
Fiordirosa joined the LSI team in July and will work remotely from Chicago.
LSI currently offers a line of over 30 fuel and oil additive products, lubricants and preventative maintenance specialty products for gas and diesel powered vehicles under the brand Hot Shot’s Secret.
Hot Shot’s Secret has also recently unveiled a new website, hotshotsecret.com, that expands the company’s focus on new markets identified as semi, motorcycle, RV, automotive and construction.
In the newly created role, Fiordirosa will collaborate with cross-functional partners to grow e-commerce sales for multiple markets by ensuring a consistent brand message, robust content and online account support. Responsibilities include business development and strategy, website and social media content and development, promotional campaigns, online marketing, website design, customer service, web analytics and technologies.
Before joining LSI, Fiordirosa served as the director of marketing for CleanTools, Inc. in Westmont, IL.
Fiordirosa joined the LSI team in July and will work remotely from Chicago.
LSI currently offers a line of over 30 fuel and oil additive products, lubricants and preventative maintenance specialty products for gas and diesel powered vehicles under the brand Hot Shot’s Secret.
Hot Shot’s Secret has also recently unveiled a new website, hotshotsecret.com, that expands the company’s focus on new markets identified as semi, motorcycle, RV, automotive and construction.
