Toyota Racing Forms ‘The Dream’ Experiential Endowment

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Photo of Bubba Wallace courtesy of NASCAR
Photo of Bubba Wallace courtesy of NASCAR


Toyota Racing has announced the establishment of the Dream Experiential Endowment in partnership with Bubba Wallace’s Live to be Different Foundation.

The initiative will see Toyota team up with Wallace’s foundation to assist the students who dream of working within the world of motorsports. It is a continuation of the Toyota Racing ‘Dream’ commercial that took to the airwaves around the 2021 Daytona 500. 

“To have the chance to partner with Toyota on this experiential endowment and give people with a dream to work in motorsports the chance to live that experience is really something special,” said Bubba Wallace, driver of the No. 23 Camry for 23XI Racing. “It’s really cool to be a part of things like ‘The Dream’ and now this initiative that aligns with my own beliefs and how I want to influence the next generation. ‘The Dream’ showed others, no matter the circumstances or who you are, to keep fighting and follow your dreams. It may not always be easy, but it will be worth it. To now have my foundation partnering with Toyota to bring ‘The Dream’ to life is pretty incredible.”

By working with various organizations around the country, Toyota Racing will identify a minimum of four participants per year and arrange for them to spend a finite amount of time with a Toyota race team or TRD-related organization to experience the dream they have to pursue a career in the world of motorsports.

The initial group of recipients will be chosen in the coming weeks and begin their experience during the late summer of the 2021 racing season.

Applicants looking to be considered can submit a resume along with a 500-word maximum essay explaining their dream to work in motorsports to ToyotaRacing@golin.com.

For more information, visit toyota.com/racing.

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