Jackson Marketing, Motorsports & Events, a fully integrated marketing, communication and events agency, has announced that Jeff Smith has joined as Motorsports Marketing and Operations Director. In this role, Smith will be responsible for developing marketing, operations and event strategies, including activation programs, for Jackson’s key motorsports clients.

Smith has more than 15 years of motorsports, business development and marketing experience. Most recently, he served as Senior Manager, Corporate Partnerships and Marketing for the International Motor Sports Association (IMSA), where he led multimillion-dollar marketing and activation initiatives for IMSA’s Official Corporate Partners.

Jackson Marketing has also announced the addition of Garrett Catalano as its new Dealer & Product Portfolio Manager.

Based out of the San Diego, California, office, Catalano’s responsibilities will include managing and growing Jackson’s product sales and service offerings, including those geared toward the off-road enthusiast consumer market. He will also support new product launches, events and marketing initiatives.

For more information, visit jacksonmg.com.

Photo of Jeff Smith courtesy of Jackson Marketing, Motorsports & Events