Texas Motor Speedway Promotes New VP Of Marketing

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Ellen Stallcup headshot, Texas Motor Speedway logo
Image courtesy of TMS


Texas Motor Speedway (TMS) has promoted Ellen Stallcup to the newly created position of vice president of marketing.

“Ellen continues to be an incredible leader, marketer, and team player for our company and Texas Motor Speedway,” Speedway Motorsports Vice President of Partnerships Geoff Ulrich said.

Stallcup began working for the multi-purpose facility—which celebrates its 25th Season of Speed this year—in 2003 as an intern with the corporate sales department for the fall IndyCar race weekend. 

She is now responsible for the development of marketing, advertising, promotional and budgetary planning, and the NASCAR event at Circuit of The Americas in Austin, Texas. She also manages Big Hoss, the 22,704.64-square-foot HD LED display that owns the Guinness World Record as the world’s largest HD LED video board.

The Windthorst, Texas native began her full-time career at No Limits, Texas, in 2004 as a ticket sales representative. In 2006, she was named advertising and events manager and promoted to director of the department in 2017. She was promoted in 2020 to the position of director of marketing.

“I look forward to the challenge of extending the reach of No Limits, Texas, and Speedway Motorsports as I continue to grow and evolve in this new role,” Stallcup said.

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