Photo courtesy of Bridgestone Americas

Bridgestone Americas has announced that Sara Correa has been appointed chief marketing officer (CMO), effective July 26. Correa succeeds Philip Dobbs, who has announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.

“Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries,” said Paolo Ferrari, Global Solutions Business Officer, Bridgestone Corporation and CEO & President, Bridgestone Americas. 

As CMO, Correa will be responsible for the company’s Marketing “Center of Excellence” and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the US and Canada. This will include overseeing all brand and digital marketing efforts for the Bridgestone and Firestone brands, the company’s sports and engagement platforms, corporate communications, research and insights, and the company’s training initiatives.

Correa holds nearly two decades of experience identifying, developing, and commercializing B2B technology-based solutions in complex global markets. She joins Bridgestone from TE Connectivity, a publicly-traded company providing connectors and sensors for the transportation, medical technology, energy, and data communications sectors.

For more information, visit bridgestoneamericas.com.