Kenneth L. Selinger will serve as the vice president of product management for Centric Parts, as announced by APC Automotive Technologies. Selinger is now responsible for competitive analysis and pricing, market research, new part introduction, cataloging and product life cycle management for Centric Parts and its Qualis Automotive division.

Selinger joins the company after working Akebono Brake Corp., a manufacturer of brake technology, for 19 years. During this tenure, Selinger held several executive roles including director of sales, marketing & product development, director of marketing & product development, OEs & aftermarket, and marketing & product development manager.

Prior to his time with Akebono, Selinger spent three years at Federal-Mogul as the director of marketing for the global aftermarket. Selinger also helped launched the Raybestos’ first ceramic brake pad line when serving as the company’s senior product manager.