Premier Performance Products Distribution, the wholesale distributor with headquarters in Rexburg, Idaho, has announced the addition of two new directors.

Ryan Mitchell will serve as the new director of the off-road category, while Alan Miller will fill the role of director of truck performance.

Mitchell, who has been a part of the aftermarket industry for over two decades, has previously served in roles including as regional manager and director of wholesale.

In his new position, Mitchell will maintain current vendor and dealer relationships, research prospective accounts in the off-road market, build new relationships and promote Premier’s offering of off-road products and services.

While collaborating with internal departments, Mitchell will also help in developing new entry-level employees.

Miller, meanwhile, has worked for Premier Performance as its business development manager, overseeing sales in the Eastern US region for two years.

In his new position, Miller will research prospective accounts in the gas and diesel truck performance markets, while also establishing and maintaining new and current relationships like Mitchell.

For more information, visit premierwd.com.