BorgWarner Unveils 'eMobility' Transformation Brand Update

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BorgWarner logo

BorgWarner--the American automotive supplier based in Auburn Hills, Michigan--has unveiled a new "eMobility" transformation through its "Charging Forward" strategy. As part of the announcement, the company unveiled a new logo, the first update in over three decades.

"Now is the right time to introduce our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including eMobility," said Frédéric Lissalde, BorgWarner's president and CEO. 

BorgWarner is on track to have at least 25% of its revenues from battery electric vehicles (EV) by 2025, according to the company.

For more information, visit borgwarner.com.

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