NASCAR and IMG ARENA, a sports betting service and content hub, announced that IMG ARENA has licensed official assets to create a virtual sports betting game that replicates some of NASCAR’s most iconic tracks, including Daytona International Speedway, Talladega Superspeedway and Watkins Glen International. The virtual product, created by Leap Gaming, will be offered to sports betting operators around the world.

Additionally, NASCAR and IMG ARENA have formed a long-term partnership that will provide international sports betting operators the ability to live-stream NASCAR Cup Series races for the first time. The remaining 2020 NASCAR Cup Series season will be available to betting operators outside of the U.S. and Canada.  

“IMG ARENA is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time,” said Scott Warfield, Managing Director of Gaming, NASCAR. “The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”

In the past year, NASCAR announced a series of agreements to prepare the industry and its fans for the growing sports betting landscape in the US, including its first authorized gaming operator, an exclusive data partnership, an integrity partner to safeguard and protect the sport, and unique content deals. Furthermore, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.

For more information, visit nascar.com.