Adam Keiser has been named content and communications specialist for the General Tire brand at Continental Tire.

Since 2019, Keiser had been director of marketing at PFC Brakes, where he oversaw marketing for the company's motorsports, fleets and manufacturers units. He began with PFC in 2016 as advertising art director.

Keiser's experience also includes stints at Speed Digital in Charlotte, North Carolina, and Callies Performance Products in Fostoria, Ohio. He has a BA in Visual Arts & Design and an MBA in Marketing from The University of Findlay (Ohio).

For more information, visit continentaltire.com.