NGK Spark Plugs (U.S.A.), Inc., based in Wixom, Michigan, announced the addition of Brian Lesiewicz as its new general manager of traditional sales along with the realignment of Beth Skove to general manager of marketing.

Lesiewicz joins NGK Spark Plugs from Brembo North America, where he held the position of aftermarket business unit manager and was responsible for the US, Canada and Mexico regions. There, he focused on improving the end user experience by making the products easier to purchase, expanding the product range, implementing catalog improvements and introducing marketing campaigns.          

Before this,  Lesiewicz held positions with Exide Batteries and Automotive Distributors Warehouse (ADW) in Ohio. He holds an Automotive Aftermarket Management degree from Northwood University and also serves as the current Vice Chair of AASA’s Modern Industry eXpertise (MiX) council.

Skove joined NGK Spark Plugs in 2018 as the general manager of sales, where she was responsible for leading and restructuring the company’s traditional sales organization.

Before joining NGK, Skove held the position of director of marketing for Valeo, where she managed all marketing related efforts designed to grow recognition of the brand in the aftermarket. Before this, Skove held positions with ITW Evercoat and automotive hand tool manufacturer Ken-Tool.

Skove is an active member of industry associations, including Women in Auto Care, the Automotive Sales Council, and the ACA Research Committee. She graduated from Hiram College with a Bachelors in English and completed graduate courses in marketing and English at Kent State University.

For more information, visit the NGK Spark Plugs (U.S.A.) website.