Officials with Extreme E—the off-road racing series featuring electric SUVs and founded by the same team behind Formula E—have announced new appointments within the organization. 

Peter Gallagher has been named to the newly created role of commercial director. He will be "targeting new race locations and even more industry-leading partnerships." He most recently served as the head of Partnership Development at Arsenal F.C. soccer club.

"I am looking forward to working with our stellar roster of current partners, those who are yet to join the family, and the whole Extreme E team to help push the agenda for environmental sustainability, equality and innovation forward," Gallagher said. 

Kris Reid has been appointed to head of Marketing. He served as marketing lead for the Formula E London E-Prix, where he was responsible for overseeing all marketing initiatives for the event. Reid has several years of experience across a range of industries, including sports, music, and fashion. 

"I'm looking forward to working with the team to develop innovative campaigns and initiatives that will further engage our ever-increasing fan base and drive awareness for these vital missions," said Reid.

Nic Makepeace, meanwhile, is now the senior digital manager. He most recently worked for Seven League, where he managed the social output for the National Basketball Association (NBA) in Europe and the Middle East.

"A big focus for me here will be bringing stories of the drivers to our audience and working really closely with the teams and partners; they are such a huge part of any motorsport but, in particular, with Extreme E," Makepeace said. 

For more information, visit extreme-e.com.