Allen Berg, the founder and president of Allen Berg Racing Schools (ABRS), announced today that motorsports executive Jim Bowie had joined the racing school staff. Bowie will be tasked with drafting and executing “a new strategy and vision for the future of ABRS.”

“Jim brings an incredible history of success in all aspects of the business side of motorsports," Berg said. "His background is comprised of very diverse and relevant experience, but it is his innovative way of thinking that we need today at ABRS."

Berg and Bowie, and ABRS, are committed to reenergizing the driving school category by completely changing the customer experience.

The pair are reportedly not ready to share the new programs but have teased 'never-been-done' racing school enhancements which will be announced soon.

For more information, visit the Allen Berg Racing Schools (ABRS) website.

(Photo courtesy of ABRS, Facebook).