The International Hot Rod Association (IHRA) and Racer Media & Marketing have announced a global partnership whereby the media outlet will bring drag racing into the homes of hundreds of thousands of motorsports fans via online, print and digital coverage of the IHRA during the 2016 season.

Racer Media & Marketing will cover all facets of the IHRA throughout the year, with a dedicated page on RACER.com, weekly newsletters and social media content. The IHRA season consists of sportsman and professional drag racing from February until October, and culminates with sportsman team finals and a championship event for both sportsman and professional racers at the end of the year.

The relationship will reintroduce motorsports fans to the sport of drag racing and give insight into the international series with lifestyle pieces, event coverage, feature articles, and segments about the history of the IHRA.

Coverage of the IHRA on the RACER media platforms launched today and can be located on the website at www.racer.com/ihra.