Offered for the first time, SAM Tech has announced a new series of high-performance marketing seminars explicitly developed for the automotive aftermarket.

Attendees will be introduced to basic marketing concepts as it applies to the high-performance industry by lead instructor Dr. Jamie Meyer, the current performance parts program manager at Chevrolet Performance and Cadillac V-Performance.

Content will include brand and brand management, marketing success metrics, public and press relations, communications planning, website development, product placement, event marketing, local marketing, advertising, social media and more.

The seminar—which will benefit engine shops, race teams, OEM vehicle manufacturers and more—is open to current SAM Tech students, graduates, outside individuals and companies.

SAM Tech, located in Houston, Texas, is a provider of machining and technical education training for students seeking careers in the high performance racing industry.

To sign up for the seminar, call (713)683-3817 or visit the SAM Tech website here.