Sumitomo Rubber North America (SRNA), the Rancho Cucamonga, California-based parent company of Falken Tires, has promoted Bakari Howard to manager of motorsports and Joyce Ho to corporate events and merchandising manager.

Bakari has been with SRNA for 15 years, holding several different positions from sales to product training. Bakari is also the host of Falken Digital TV's "Tire Tech" episodes.

A fifteen-year member of the SRNA team, Ho has held several positions throughout the company, including stints as executive assistant and financial analyst. 

"Bakari is a true enthusiast who knows our product inside and out," said Darren Thomas, SRNA's CEO and president. "He understands the multifaceted nature of our business and has a great deal of experience interacting with our customers on multiple levels. I look forward to seeing him apply what he's learned over the years to excel in this new role."

"I know Joyce will do an excellent job in this new role," Thomas continued. "She’s consistently proven that her resourcefulness and work ethic contribute to always getting the job done, no matter the task."

For more information, visit falkentire.com.