NASCAR has officially launched the NASCAR Regional brand and platform, which encompasses the touring and weekly series of NASCAR, including the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Whelen Modified Tour and the Advance Auto Parts Weekly Series.

Formerly NASCAR Roots, the NASCAR Regional brand and platform will better position the sport to grow awareness around those series, the sanctioning body said. In addition, the rebrand ushers in a more organized and recognizable platform that provides concise sightlines of a "ladder system" from beginning to end.  

For more information, visit nascar.com/regional.