Speedway Motors, the Lincoln, Nebraska-based manufacturer, retailer and distributor of automotive and racing products, has launched a new loyalty program.

The free program, Speedway Motors Rewards, allows customers to earn rewards and exclusive offers through their account. Customers earn points for purchases that can be redeemed at various reward levels.  

"We are excited to bring a program to our customers that allows them to earn rewards as they shop for everything they need to build their dreams," said Melissa Ward, Director of Marketing. "With extra savings and special gifts just for them, it's our way of saying thanks for being such a great customer."

Customers can earn points online and at the company's retail stores in Lincoln and Phoenix, Arizona.

For more information, visit Speedwaymotors.com.