Starting January 8, exhibitors can gain an early edge by securing their booth space for the 2026 PRI Show, set for December 10-12 in downtown Indianapolis.

This year proved once again why the PRI Show is the epicenter of industry business—the place where the most innovative exhibitors meet the most dedicated, purchase-ready buyers. The brands that win at PRI are the ones that act first. They're the booths buyers flock to, the launches everyone talks about, and the companies competitors scramble to keep up with.

The process to submit an ESRA is a little different this year. Check your inbox for instructions when booth reservations officially open on January 8.

Questions? Contact sales@performanceracing.com.