From the Editor

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Four key reasons why this year’s PRI Trade Show will deliver unbeatable opportunities and value for motorsports professionals:


1) THE EXHIBITORS. Any ink we devote to the PRI Trade Show really begins with the more than 1,000 exhibiting companies that fill the floor of the Indiana Convention Center and Lucas Oil Stadium each year with countless new parts, equipment, and solutions for all forms of competition. This is where the top names in motorsports unveil their latest innovations—cars, engines, suspension, chassis, batteries, safety, tools, machinery, trailers, etc.—with product and systems experts on hand to provide additional information, answer questions, and develop relationships with buyers and media. There’s simply no bigger or better venue for racing professionals to conduct business than PRI.


2) THE NETWORKING. Year after year we hear variations of the following from PRI attendees and exhibitors: “I never would have known about [important discovery] if it weren’t for the PRI Show,” or “I never would have met [future business partner] if I hadn’t attended the PRI Show.” Whether it’s a chance encounter with drinks and appetizers in hand at the PRI Happy Hour, or a casual conversation over eggs and bacon at the Grand Opening Breakfast, Show guests are bound to discover and establish common bonds while sharing space with like-minded industry members.


3) THE EDUCATION. PRI’s seminar program is designed to provide racing and performance industry members with world-class management and technical training and information in order to help them enhance their operations and better serve their customers. In the last few years that program has been expanded to incorporate a wide array of topics across multiple learning tracks. This year’s tracks—Business, Tech, and EV—include presentations on hot-button topics like sponsorship, social media, performance tuning, cylinder head/induction system design, and electric vehicle conversions, and feature industry leaders and subject matter experts live and in-person throughout all three days of the Show.


4) THE ACTIVATIONS. There’s a reason we strongly advise all attendees to plan ahead before arriving in Indianapolis for the PRI Trade Show. In addition to helping you navigate the Convention Center’s formidable footprint, an agenda will ensure you don’t miss out on any of the Show’s unique activations. Our Featured Products Showcase, for example, contains exhibitors’ newest and hottest parts and gear in a dedicated display just inside Lucas Oil Stadium. Our Content Creation Zone, located this year in the Wabash Ballroom, highlights a number of the industry’s leading content generators and social influencers. Also set for Wabash and expanded for 2022, PRI’s EV Performance Zone will feature up-close the tech, hardware, suppliers, and applications for today’s high-performance electric-powered vehicles. And the list goes on.


So, what does this all mean? Whether you’re a racer, sponsor, manufacturer, distributor, service provider, track promoter, or member of the press, there’s no better, or more important, place to be on December 8–10, 2022, than the PRI Show in downtown Indianapolis. We’ll see you there!

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