Columns

Social Status
A closer look at how racing and performance industry members are using social media to enhance their customer service efforts. Social media…
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Member Check-In: Mickey Thompson Tires & Wheels
“At Mickey Thompson Tires & Wheels, we recognize the impact our founders and company have had at the roots of American racing,” said Heather…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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Featured Vehicles
A 1,100-hp rocket stars in a video game as well as on the track, while an electric road racer is offered in a limited Founder Edition. Starts as…
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Business Profile: Scott Bailey Racing Engines
Personalized attention to customers combined with tireless R&D work have won this Midwest-based shop multiple engine builder of the year crowns…
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Fast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for May. Brushless Aluminum Powerpack…
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PRI Tech: Centrifugal Supercharger Setup
Bigger is not always better when selecting a centrifugal supercharger. A supercharger that is too big for the engine will deliver too much air,…
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Industry Insights: Chris Stewart
The cofounder of GridLife brings a fresh perspective to these events that combine high-intensity track days with a fun-loving music festival, plus a…
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Newly Appointed: Ruben Mireles
The new announcer for the World of Outlaws CASE Construction Equipment Late Model Series has been calling dirt races since he was 12. Needless to…
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Stop Doing That…Do This Instead: Using The Wrong Insulation
The aluminized face on the outside of Thermo-Tec’s Cool It Suppressor mat “does help reflect heat and prolong the life of the material,” said Jeremy…
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Ask the Experts: Optimizing Social Media Reach
Using social media for a business “is a fun, backdoor way of advertising,” said PRI’s Christen D’Alessandro, seen here at work in the field. “You don…
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Business Profile: MWR Technology
This energetic Midwest shop is building a big reputation for small powerplants that are leading the field in dirt competition. Success in any…
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Member Check-In: Milodon
“The traditional V8 is the bulk of what we do,” said Milodon’s Steve Morrison. He feels the company’s “golden years” were the 1950s–1970s, but the…
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Featured Vehicles
Whether on dirt or asphalt, purpose-built or modified, a race car must be put together using parts that work in harmony—with each other as well as…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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PRI Tech: Fuel Injector Selection
For high-horsepower engines, typically 2,500 hp and up, two fuel injectors should be used per cylinder, said Anthony Donnarumma. The primary injector…
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Industry Insights: Latasha Causey
NASCAR looked outside the racing world for its new president of Phoenix Raceway. What it found was a passionate, homegrown professional focused on…
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Newly Appointed: Tommie Estes
With its Silver Crown championship enjoying a growth spurt, USAC names a veteran racer and track manager as its new competition director for circle…
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Fast Movers
A look at some of the country’s (and Canada’s) in-demand motorsports products and services by region and segment. Motorsports retailers and service…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for April. Direct-fit Roll/Control,…
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Stop Doing That…Do This Instead: Race Car Plumbing
When selecting fuel lines, the choice typically comes down to two options: synthetic rubber lines and PTFE hose, said Kevin Fitzgerald of Redhorse…
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Ask the Experts: Selling Your Race Car Online
It may seem straightforward enough, but the process can be made simpler—and more profitable—by selecting the right site and optimizing your listing…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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