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Social Status
A closer look at how racing and performance industry members are using social media to enhance their customer service efforts. Social media…
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Member Check-In: Mickey Thompson Tires & Wheels
“At Mickey Thompson Tires & Wheels, we recognize the impact our founders and company have had at the roots of American racing,” said Heather…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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Featured Vehicles
A 1,100-hp rocket stars in a video game as well as on the track, while an electric road racer is offered in a limited Founder Edition. Starts as…
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Business Profile: Scott Bailey Racing Engines
Personalized attention to customers combined with tireless R&D work have won this Midwest-based shop multiple engine builder of the year crowns…
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Fast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for May. Brushless Aluminum Powerpack…
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PRI Tech: Centrifugal Supercharger Setup
Bigger is not always better when selecting a centrifugal supercharger. A supercharger that is too big for the engine will deliver too much air,…
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Industry Insights: Chris Stewart
The cofounder of GridLife brings a fresh perspective to these events that combine high-intensity track days with a fun-loving music festival, plus a…
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Newly Appointed: Ruben Mireles
The new announcer for the World of Outlaws CASE Construction Equipment Late Model Series has been calling dirt races since he was 12. Needless to…
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Stop Doing That…Do This Instead: Using The Wrong Insulation
The aluminized face on the outside of Thermo-Tec’s Cool It Suppressor mat “does help reflect heat and prolong the life of the material,” said Jeremy…
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Ask the Experts: Optimizing Social Media Reach
Using social media for a business “is a fun, backdoor way of advertising,” said PRI’s Christen D’Alessandro, seen here at work in the field. “You don…
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Business Profile: MWR Technology
This energetic Midwest shop is building a big reputation for small powerplants that are leading the field in dirt competition. Success in any…
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Member Check-In: Milodon
“The traditional V8 is the bulk of what we do,” said Milodon’s Steve Morrison. He feels the company’s “golden years” were the 1950s–1970s, but the…
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Featured Vehicles
Whether on dirt or asphalt, purpose-built or modified, a race car must be put together using parts that work in harmony—with each other as well as…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read more
PRI Tech: Fuel Injector Selection
For high-horsepower engines, typically 2,500 hp and up, two fuel injectors should be used per cylinder, said Anthony Donnarumma. The primary injector…
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Industry Insights: Latasha Causey
NASCAR looked outside the racing world for its new president of Phoenix Raceway. What it found was a passionate, homegrown professional focused on…
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Newly Appointed: Tommie Estes
With its Silver Crown championship enjoying a growth spurt, USAC names a veteran racer and track manager as its new competition director for circle…
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Fast Movers
A look at some of the country’s (and Canada’s) in-demand motorsports products and services by region and segment. Motorsports retailers and service…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for April. Direct-fit Roll/Control,…
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Stop Doing That…Do This Instead: Race Car Plumbing
When selecting fuel lines, the choice typically comes down to two options: synthetic rubber lines and PTFE hose, said Kevin Fitzgerald of Redhorse…
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Ask the Experts: Selling Your Race Car Online
It may seem straightforward enough, but the process can be made simpler—and more profitable—by selecting the right site and optimizing your listing…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read moreColumns
Social Status
A closer look at how racing and performance industry members are using social media to enhance their customer service efforts. Social media…
Read More
Member Check-In: Mickey Thompson Tires & Wheels
“At Mickey Thompson Tires & Wheels, we recognize the impact our founders and company have had at the roots of American racing,” said Heather…
Read more
Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read more
Featured Vehicles
A 1,100-hp rocket stars in a video game as well as on the track, while an electric road racer is offered in a limited Founder Edition. Starts as…
Read more