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Race Shop

  Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs. PRO-STOCK Hydraulic Roller Lifter/…

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Social Status

  New services make creating and posting testimonial videos a snap for customers. Business leaders who are convinced that there are few things more…

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Advocacy Corner

  Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

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PRI Tech: How to Choose a Racing Harness

  Belt width, length, latch type, and mounting location are just some of the variables to consider when adding a safety harness to a race car. Seat…

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Industry Insights: Keith Kunz

  Keith Kunz shares how he built Keith Kunz Motorsports into the midget racing powerhouse team it has become and why it’s also the “go-to team where…

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Newly Appointed: Chuck Sundstrom

  The new general manager of Radford Racing School has been a drag racer, mechanic, track director, and event producer. He got his start in…

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Ask the Experts: When To Rebuild Race Parts

  Reconditioning components can be a significant cost saver, but it’s not always the best option. With the recent rise in costs both within…

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From The Executive Editor

  There is something so alluring about being behind the scenes. Maybe it’s the exclusivity of it all or feeling like an insider, experiencing…

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Editors' Choice

  Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for June. High Energy DLC Flat-…

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Social Status

  How a marketing agency can boost your social media engagement. This month we’re taking a look at social media from an agency’s perspective to…

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Advocacy Corner

  Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

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PRI Tech: Coatings

  When should coatings be used and on which parts? This guide from Calico Coatings explains why coatings are considered “the hidden heroes of racing…

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Industry Insights: Jeff Andrews

  As president of Hendrick Motorsports, Jeff Andrews executes a lofty vision in the power of “all of us.” Like many racing professionals, Jeff…

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Newly Appointed: Scott Hall

  The new series director for the USAC Western States Midget Series comes from a family of racers and brings years of experience in series…

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Ask the Experts: How To Choose The Correct Racing Clutch

  The considerations extend well beyond cost and power output in motorsports applications. While it is effectively a consumable, a clutch that’s…

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Featured Vehicles

  Versatility is the theme with these drag race vehicles as one car can run the same time regardless of elevation while the other is a real-life…

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From The Executive Editor

  You know you are addicted to racing when you plan your vacations around various race events. In fact, when my husband and I were trying to…

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Advocacy Corner

  Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

Read more
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Editors' Choice

  Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for May. Billet Aluminum Pedal Boxes…

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PRI Tech

    Proper placement of an engine-driven cooling fan on a race car is crucial for maximum cooling efficiency and avoiding cooling problems. You…

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Social Status

  Spotlighting how one industry manufacturer has strategically used its social media platform, which has resulted in hundreds of thousands of…

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Industry Insights: Emily Miller

  This “rebelle” with a cause is the visionary and motivating force behind the Rebelle Rally, a weeklong off-road navigation rally in the United…

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Newly Appointed: Michael Good

  PRI’s new president shares his vision for the brand, where he sees the industry headed, how we can unite to address current and impending…

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Ask the Experts: The Do’s and Dont's of Crankshaft Balancing

Procedure is key to proper crankshaft balancing, said CWT Industries’ Randy Neal. Here, CWT demonstrates a crankshaft balancing machine at the PRI…

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Featured Vehicles

  Families are often the driving force in motorsports and are exemplified in this month’s Featured Vehicles. One World Figure 8 Championship car…

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Columns

image 1

Race Shop

  Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs. PRO-STOCK Hydraulic Roller Lifter/…

Read More
image 1

Social Status

  New services make creating and posting testimonial videos a snap for customers. Business leaders who are convinced that there are few things more…

Read more
image 1

Advocacy Corner

  Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

Read more
image 1

PRI Tech: How to Choose a Racing Harness

  Belt width, length, latch type, and mounting location are just some of the variables to consider when adding a safety harness to a race car. Seat…

Read more
image 1

Industry Insights: Keith Kunz

  Keith Kunz shares how he built Keith Kunz Motorsports into the midget racing powerhouse team it has become and why it’s also the “go-to team where…

Read more