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Chris Salem
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 10.00 - 11.30 AM
Building Your Brand & Business Simultaneously
The difference between a great to an extraordinary business is the ability to relate and understand their audience as a trusted advisor based on similar core values. The truth to scaling your organization and building a sustainable platform for higher customer retention comes down to not "what you do" but "why you do what you do" from core values. It's what is compelling to them. People relate to others based upon similar values. They are more likely to be engaged doing their part and inspire others to do more in their industry through being the example. So, how do you build this level of influence and what is the complete process to become a trusted advisor in your industry? Come learn the types of content, platforms, communication style, and more as to what will make your organization more compelling to your members for higher retention and sustainable growth.
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TBD
Tech Track
- Coffe & Snacks
- Recorded
Ed Krow
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 1.00 - 2.30 PM
Competing for Quality: Hiring & Employee Retention
It's all about reaching and influencing the candidates—wherever they are, whatever they view, read, hear, or see. To be successful in today's marketplace we must adapt key talent management strategies to changing workforce demographics. In this session we will look at effective recruiting strategies across generations, the new recruiting framework in today's economy, and 11 key strategies to revamp your recruiting message. Not to be overlooked is how compensation impacts the recruiting process and onboarding of new employees. To be competitive, organizations must keep their finger on the pulse of the marketplace to ensure current employees are employment brand ambassadors as well. We’ll also look at considerations when designing a pay structure, key retention and motivation drivers, and why plans fail.
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Jason Dodge
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 1.00 - 2.30 PM
Competing for Quality: Hiring & Employee Retention
Customers are actively looking for solutions to their problems, products, and services that fit a need. With more enthusiasts turning to online sources for speed parts, how does your brand fall into the ranks? Search engines like Google are constantly making changes to their algorithms, and these shifts can knock your site out of position. But getting customers to your site is only half the battle. The actions they take once they’re there play a critical role in your ability to generate revenue online. This session will share actionable insights to help your brand determine how customers are searching for your products, and why improving their journey can increase your bottom line.
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Dan Begle
Tech Track
- Coffe & Snacks
- Recorded
- Room 236
- 1.00 - 2.30 PM
Performance Engine Bearings: Fundamentals & Design
This session will provide a deep-dive into the design and fundamentals of performance engine bearings. In it, we will define overlays, substrates, oil flow, bearing crush, and geometry. We will explore the effect of bearing selection on overall engine performance and reliability. We’ll answer questions like, “How do race-specific components—RPM limiters, superchargers, nitrous oxide, turbos, etc.—affect bearing choices?" And, we’ll cover best practices related to the use and maintenance of these products. Time will be set aside, too, for a live Q&A with the audience.
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Darin Morgan
Tech Track
- Coffe & Snacks
- Recorded
- Room 234-235
- 2.00 - 4.00 PM
Air Speed In ICE & Bending The Rules For More Power
Legendary engine builder Darin Morgan and Preston Mosher, BES Racing Engines’ cylinder head department manager, will provide an overview of various combinations built by BES based on 50- to 60-year-old engine architecture utilizing modern cylinder head, induction system, and valvetrain technology to produce ever-higher power levels. It’s an exercise in compromise, as this session explores the rules governing induction system design and how these rules change as a result of less-than-adequate engine architecture or sanctioning body rule restrictions. We’ll also cover peak and average air speeds; pressure recovery dynamics; discharge coefficients; and intake tract harmonic tuning; among other subjects.
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Daniel Ingber / David Goch
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 3.00 - 4.30 PM
Update On RPM Act & Emissions Compliance
Presenting the latest updates and need-to-know information on the Recognizing the Protection of Motorsports Act of 2021 (RPM Act), also known as H.R. 3281. This common-sense, bipartisan legislation protects Americans' right to convert street vehicles into dedicated race cars, and the motorsports parts industry's ability to sell products that enable racers to compete. The bill clarifies that it is legal to make emissions-related changes to a street vehicle for the purpose of converting it into a race car used exclusively in competition. It also confirms that it is legal to produce, market and install racing equipment. The RPM Act reverses the EPA's interpretation that the Clean Air Act does not allow a motor vehicle designed for street use—including a car, truck, or motorcycle—to be converted into a dedicated race car.
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Brian Lewis
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 3.00 - 4.00 PM
Why Your Performance Business DOES Need A Website
The world events over the last 18 months have had arguably the most profound influence on behavioral change than any other similar-length period in our lifetime. The majority of decisions we make, from the large, potentially life-changing, to the most subtle, subconscious choices, are now shaped by a new set of realities and experiences. And the most significant of those changes is the use of the web. Before the digital transformation of 2020, many businesses that didn’t sell products or services online felt no need for a web presence. And they were likely correct. But the world has changed, and so have the expectations of your prospective customers. In this session, you’ll learn why the traditional reasons you don’t need a web presence no longer apply, along with tips to craft that right web experience to capture prospective new customers and clients. You’ll learn about your different options for creating a web presence, and be armed with the information you need to really determine if now is the time to finally get started.
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Dan Agnew
Tech Track
- Coffe & Snacks
- Recorded
- Room 236
- 3.00 - 4.30 PM
3D Computer Flow Analysis Simulation Of Performance Intake & Exhaust Port
Computer simulation tools like Computational Fluid Dynamics (CFD) are readily available now to simulate engine air-flow systems such as intake and exhaust ports. These simulations require good CAD models, which enable the creation of CFD models very early in the engineering process—before actual testing is possible. From this early analysis, flow capacity and efficiency, much like that which comes from flowbench testing, can be generated. However, other flow field metrics also can be assessed both visually and numerically for in-cylinder mixture motion, flow separation, air velocity, etc. to determine the best design solution to go forward to hardware. This analysis can also lead to further detailed transient pulsing flow and combustion modeling. This session will explore these concepts—and more—in gripping detail.
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Chris Osbourne
Tech Track
- Coffe & Snacks
- Recorded
- Room 233
- 8.00 - 9.00 AM
Racing Valve Spring Design and Development
This session will focus on valve springs specifically designed for racing engines. We will discuss the technical aspects that factor into the design, material use, and processing which allow a spring to survive a highly aggressive engine application. Topics to be covered include, but are not limited to: understanding all aspects that go into a spring’s design; understanding why springs are a critical engine component; and guidelines on valve spring selection, handling, installation, and inspection.
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Jeanette DesJardins
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 8.00 - 9.30 AM
5th Annual Women In Motorsports Panel
An all-female panel of accomplished industry professionals discuss their achievements, goals, challenges, victories, and efforts to inspire and encourage young women interested in pursuing motorsports as a career or seeking to discover new/additional opportunities. Moderated once again by Jeanette DesJardins of Car Chix and Crank It Media, this session will also include a Q&A to welcome audience interaction and engagement. Past participants have included Lyn St. James, Pippa Mann, Leah Pruett, Cara Adams, Shea Holbrook, Karen Salvaggio, Sarah and Bridget Burgess, Lea Ochs, Dina Parise, Elaine Larsen, and the legendary Jessi Combs.
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Bob Balderson (Plumb Bob)
Business Track
- Coffe & Snacks
- Recorded
- Room 236
- 8.00 - 9.00 AM
Shock Troops: The View From The Counter
From catalogs to cash registers…. Information please! We sell solutions. What about selling systems, and education throughout the sale, and a return to values? Is respect now a thing of the past? And how about education of returns? Did you know women are the key to the future? Know your competition! Learn how to compete with the manufacturers, about ASE and you, and whether professionalism is dead and gone. Are we going forward or backwards? Join the incomparable Plumb Bob for an unforgettable session, rooted in decades behind the counter…and several years of stand-up comedy.
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Jennifer Cario
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 10.30 - 11.30 AM
Facebook 2021: Build Your Reach Without Breaking The Bank
It's no secret that leveraging Facebook to reach potential customers without spending a small fortune on advertising can feel next to impossible. You might be surprised to know that most businesses could accomplish far more organic reach by actually doing LESS work on the platform than they currently are. This session helps break the Facebook Algorithm down into understandable parts and offers practical tips and advice for reducing your social media workload while increasing your ability to attract and convert customers through features and tactics that your competitors probably aren't using.
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Tom Shay
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 10.30 - 11.30 AM
You're Making Money, But Where's The Cash?
Business is booming! While there are challenges in finding people, raw materials and products, sales are great. But how is that “cash on hand” looking for your business? In fact, there is good reason to be more concerned for a business that is booming than for a business that has little or no growth. Why? Because out of all businesses that fail, 54% are profitable when they close the doors. And the No. 1 reason for closing is lack of cash. Join us as we look at creative ways of budgeting and planning your cash needs for a great year ahead.
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Jason Enders
Tech Track
- Coffe & Snacks
- Recorded
Justin Cesler
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 2.00 - 3.30 PM
WTF Is Content?!
A real-world, practical, and actionable approach to connecting your business to your customers through interesting content. Not sure what content is, why you need it, or how it fits into your marketing plan? Justin Cesler of Driveline Studios dives deep to show you proven techniques that will allow you to get your product, service, or company noticed in the high-performance industry. Content discussions will include photos, videos, websites, emails, and more, which you can use across various marketing channels to reach your customers.
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Alex Striler
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 2.00 - 3.30 PM
PRI Presents: The Presidents Panel
Featuring the heads of some of racing’s top brands, including Julian Gill of Eibach Springs, Chris Dickerson of Horizon Hobby, Jesse Spungin of Mechanix Wear, and PRI’s own Dr. Jamie Meyer, this session will cover issues at the forefront of leadership and management. Moderated by Alex Striler, panelists will discuss how their companies were impacted by the COVI-19 pandemic, what they learned, and what they’re doing differently today; their perspectives and approaches to eSports, SIM racing, electrification in racing, and digital marketing and communications; their outlook for 2022 and beyond; and much more.
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Bob Morrale
Tech Track
- Coffe & Snacks
- Recorded
- Room 236
- 2.00 - 3.30 PM
The Past, Present & Future Of EFI Tuning
This session, led by Bob Morreale of The Tuning School, will review how the industry progressed from early electronic fuel injection (EFI) to modern tuning for today’s high-performance engines, and where the future of EFI tuning is headed. Established in 2007 and based in Florida, The Tuning School offers both online courses and in-person instruction, and specializes in teaching students how to use a particular tuning software while providing experience in tuning a stock car, basic bolt-ons, and forced induction.
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John Viscardo
Business Track
- Coffe & Snacks
- Recorded
- Room 231 - 232
- 8.00 - 9.00 AM
PRI's Inaugural Social Influencer/Content Creation Panel
An all-star panel will cover all aspects of social media influencing and content creation, including how they got started, and how they would recommend a new or aspiring influencer get started; which platforms work best—Instagram, YouTube, Facebook, TikTok, etc.—for which types of content; best practices for editing and other labor-intensive but necessary chores; the optimal timing and frequency of posts; what it takes for a post to go viral; best practices for product endorsements; how to make money on social media; and much more. Moderated by John Viscardo of Thumbstopper, a pretty influential guy in his own right.
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Tom Shay
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 8.00 - 9.00 AM
Small Businesses Don't Die, They Just Make Too Many Mistakes!
Reports from the US Census Bureau show that as companies have downsized, and individuals decide they want to own their own business, there are more and more new small businesses being started. Yet, some 95% will not be in business long enough to hold a 5th anniversary sale, and only half of those will celebrate their 10th anniversary. Businesses with many years of experience are not immune to this problem, either. In this session, you’ll see why small businesses don't die…they just make too many mistakes, and how your business can avoid becoming another unfortunate statistic.
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Rich Barsamian
Business Track
- Coffe & Snacks
- Recorded
- Room 236
- 8.00 - 9.00 AM
MAP Pricing 101: The Good, The Bad & The Ugly
You've spent an incredible amount of time and money to bring your product to market. Now, some retailers are selling it for discount prices that devalue your product and your company in consumers' eyes. You've considered implementing a Minimum Advertised Price (MAP) policy, but you don't know the details involved. Join Rich Barsamian as he walks you through the basics that help you understand pricing policies...the good, the bad, & the downright ugly!
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Jennifer Cario
Business Track
- Coffe & Snacks
- Recorded
- Room 233
- 10.30 - 11.30 AM
Instagram Reality Check: Boosting Customer Engagement On A Budget
Instagram is currently one of the hottest platforms for reaching Millennials and Generation X, but high-priced influencers and non-stop posting are leaving many companies with disappointing engagement despite heavy investments of time and money. Learn a better way to drive engagement with an easy-to-understand breakdown of how Instagram ranks content and a practical guide to utilizing free features to increase engagement. We'll also look past the hype of Influencer Marketing to talk about the best ways to build affordable outreach efforts that actually generates quality content without breaking the bank.
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Alex Striler
Business Track
- Coffe & Snacks
- Recorded
- Room 231 232
- 10.30 - 11.30 AM
Sponsorship 101: How To Write Proposals That Sell!
Let's start simple. There’s a difference between decks and proposals. Decks start relationships, while proposals turn them into partnerships. Rule #1: Don’t send a deck if a prospective sponsor asks for a proposal. While we’re at it, don’t ever send a proposal that has the word “exposure” in it. All of your assets have some type of value to most sponsors, but exposure is very low on the list. Give them things that increase revenue and they’ll continue to use you in their marketing. In this session you’ll learn how to write effective proposals that start with negotiation and end in sponsorship—and other useful advice from the man who literally wrote the book on motorsports marketing and sponsorship.
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Kyle Fickler
Tech Track
- Coffe & Snacks
- Recorded
McKenna Haase
Business Track
- Coffe & Snacks
- Recorded
- Room 231-232
- 1.00 - 2.30 PM
Engaging The Next Generation: Youth Motorsports Development 101
This session will cover all aspects of youth motorsports at its core—safety, driving, character, sponsorship, and more. The objective is to tailor our discussion around youth specifically, where families don’t have to guess how to adjust pro advice to their child’s or young adult’s level. We want families to feel comfortable and open about asking professionals questions in a setting where they normally wouldn’t have the opportunity to, and to engage in open dialogue about popular youth racing topics. The discussion, led by racer and youth mentor McKenna Haase, will include professional drivers (both active and retired) who’ve competed and won at the highest levels of the sport.
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Darin Morgan
Business Track
- Coffe & Snacks
- Recorded
- Room 234 - 235
- 2.00 - 4.00 PM
Air Speed In ICE & Bending The Rules For More Power
Legendary engine builder Darin Morgan and Preston Mosher, BES Racing Engines’ cylinder head department manager, will provide an overview of various combinations built by BES Racing Engines based on 50- to 60-year-old engine architecture utilizing modern cylinder head, induction system, and valvetrain technology to produce ever-higher power levels. It’s an exercise in compromise, as this session explores the rules governing induction system design and how these rules change as a result of less-than-adequate engine architecture or sanctioning body rule restrictions. We’ll also cover peak and average air speeds; pressure recovery dynamics; discharge coefficients; and intake tract harmonic tuning; and more.
Register
