MEMBERSHIP LOGIN
JOIN PRI
THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreEXHIBITOR
Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
Buy A BoothATTENDEE
Join the world's largest gathering of motorsports professionals, Dec. 11-13.
REGISTRATION OPENS JULY 2025Latest news
March 2026
Hot Shot's Secret Named Official Fuel of NTPA
Hot Shot's Secret has agreed to a three-year sponsorship deal with the National Tractor Pullers Association (NTPA) to be the association's Official…
Read more
March 2026
DIRTVision Launches Multi-View for All World of Outlaws Races
DIRTVision will begin offering viewers the option to watch every World of Outlaws NOS Energy Drink Sprint Car Series and World of Outlaws Late Model…
Read more
March 2026
WeatherTech Raceway Laguna Seca, Petersen Museum Partner
The Petersen Automotive Museum and WeatherTech Raceway Laguna Seca have announced a new partnership that will bring together two iconic…
Read more
