World Racing Group (WRG), the North American dirt track sanctioning body, has acquired independent race promotion company SLS Promotions, officials announced.

The acquisition unites WRG's sanctioning power and digital media infrastructure with SLS Promotions' decades of event management expertise, locking in a more seamless experience for drivers, tracks and race fans across the United States, the company said.

SLS Promotions specializes in promoting high-profile events for the World of Outlaws NOS Energy Drink Sprint Car Series. By bringing SLS fully under the World Racing Group umbrella, WRG secures long-term stability for crucial dates on the annual racing calendar while continuing to optimize event operations.

"SLS Promotions has built an incredible legacy of professionalism and dedication to dirt track racing," said Brian Carter, World Racing Group CEO. "For decades, their team has been instrumental in bringing the World of Outlaws to premier venues and passionate fan bases across the country. Integrating SLS into the World Racing Group family allows us to streamline operations, enhance event marketing and continue the growth of these marquee race nights."

The acquisition focuses on SLS Promotions' portfolio of event promotional agreements, track relationships and intellectual property. The transition will focus on the seamless transition of the 2027 scheduled events, according to the sanctioning body.

"We have worked hand-in-hand with World Racing Group for a generation to build the profile of Sprint Car racing," said Scott Boyd with SLS. "Joining forces with WRG permanently is the natural next step for our company. Their resources, sponsorship network, and industry-leading DIRTVision streaming platform will provide the events with the tools needed to thrive for decades to come."

For more information, visit worldofoutlaws.com.

Image courtesy of World Racing Group | Tyler Carr