F1 Arcade Announces Jonathan Peters as New CEO

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F1 Arcade Jonathan Peters


As part of a planned leadership transition, F1 Arcade has appointed Jonathan Peters, previously global president, as the entertainment company's new CEO.

Co-founders Adam Breeden and Diane Jervis will transition to non-executive director roles, as the business scales up and enters new markets, continuing to support the company in strategic areas but stepping back from day-to-day operations.

The expansion plans include the opening of its 15,000-sq.-ft. venue in Atlanta, Georgia, as well as its first mainland European location in Madrid, Spain.

Additionally, F1 Arcade has added to its leadership team, appointing Adam Hughes, formerly European finance director at Soho House, as chief financial officer; Tom Littlechild, who previously served as head of brand at Formula 1, as interim chief marketing officer; and Janene Pretorius as chief people officer.

For more information, visit f1arcade.com.

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