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Holley Becomes Official Company Partner Of ARCA
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Officials from the Automobile Racing Club of America (ARCA) and Holley Performance Products announced that the Kentucky-based high-performance manufacturer has extended and increased its support of the ARCA Racing Series presented by Menards as an "Official Company" sponsor for an extended term beginning in 2015.
"We are extremely pleased and appreciative of the long-term relationship we have had, and will continue to have, with Holley," said Mark Gundrum, ARCA's Vice President of Business Development and Corporate Partnerships. "Holley has been an ARCA supporter since the 1990s, and the ability to extend the relationship with new technology is both exciting and rewarding. We couldn't be more pleased about our ongoing partnership with Holley."
ARCA, Holley and Ilmor Engineering announced in August that Holley was chosen as the supplier for the Electronic Fuel Injection systems for the ARCA Ilmor 396, including the EFI throttle body, electronic control unit, and fuel system. Holley carburetors also remain a part of the ARCA Performance Partners Program as a contingency product and the company will offer a cash awards program for teams utilizing carburetion.
In addition to the Holley fuel delivery program, the company's Hooker Headers and Earl's Plumbing divisions are joining the ARCA Performance Partners Program as part of the Holley "Official Company" sponsorship. Hooker Headers has been named the exclusive header for the ARCA Ilmor 396 engine package and will be posting per race and year-end contingency awards for teams running the mandated Hooker Headers. Earl's Performance Plumbing returns to the series as a participating manufacturer and contingent use of product sponsor. Earl's will post per race and year-end contingency awards for teams running Earl's plumbing products.
"We are excited to extend our partnership with ARCA to include our Earl's plumbing and Hooker Header brands," said Bill Tichenor, Holley's Director of Marketing. "It is a great place to showcase our latest technologies and we're proud to be involved with a racing organization that's working hard to give racers a great place to race."
"We are extremely pleased and appreciative of the long-term relationship we have had, and will continue to have, with Holley," said Mark Gundrum, ARCA's Vice President of Business Development and Corporate Partnerships. "Holley has been an ARCA supporter since the 1990s, and the ability to extend the relationship with new technology is both exciting and rewarding. We couldn't be more pleased about our ongoing partnership with Holley."
ARCA, Holley and Ilmor Engineering announced in August that Holley was chosen as the supplier for the Electronic Fuel Injection systems for the ARCA Ilmor 396, including the EFI throttle body, electronic control unit, and fuel system. Holley carburetors also remain a part of the ARCA Performance Partners Program as a contingency product and the company will offer a cash awards program for teams utilizing carburetion.
In addition to the Holley fuel delivery program, the company's Hooker Headers and Earl's Plumbing divisions are joining the ARCA Performance Partners Program as part of the Holley "Official Company" sponsorship. Hooker Headers has been named the exclusive header for the ARCA Ilmor 396 engine package and will be posting per race and year-end contingency awards for teams running the mandated Hooker Headers. Earl's Performance Plumbing returns to the series as a participating manufacturer and contingent use of product sponsor. Earl's will post per race and year-end contingency awards for teams running Earl's plumbing products.
"We are excited to extend our partnership with ARCA to include our Earl's plumbing and Hooker Header brands," said Bill Tichenor, Holley's Director of Marketing. "It is a great place to showcase our latest technologies and we're proud to be involved with a racing organization that's working hard to give racers a great place to race."
