The 2025 PRI Show, December 11-13, downtown Indianapolis, features a showcase of sim racing, esports innovation and hands-on motorsports experiences with multiple activations at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis. Leading organizations, including DALLARA-AK ESPORTS, Podium 1, SIMCraft, SRO America and Team America/Init Esports, will bring professional-grade simulators, competitive events and educational programming to attendees during the Show.

"SIM racing has grown into an exciting part of the motorsports world, and the 2025 PRI Show brings multiple activations together in one place," said PRI President Michael Good. "Attendees have the chance to see top competitors, test advanced simulators, and experience the energy of esports racing firsthand. This lineup highlights the innovation, talent, and collaboration that make the PRI Show a must-attend event for the motorsports community."

SRO America Expands the SIM Racing Arena

SRO America returns to the 2025 PRI Show with an expanded SIM Racing Arena, putting the spotlight on the fast-growing world of sim racing and motorsports innovation. The event features daily invitational races with top esports competitors competing on professional-grade rigs, including Fanatec Clubsport GT cockpits, DD-Plus Direct Drive bases, Clubsport pedals and MSI 49-inch monitors powered by high-performance MSI gaming PCs. These setups provide the precision, realism and performance used by professional drivers worldwide.

All competitions will stream live on SRO Motorsports Twitch and GTWorld YouTube, giving fans across the globe front-row access to the action. Beyond racing, the arena offers interactive demos, hands-on experiences with cutting-edge sim hardware, educational sessions and panel discussions with industry experts, highlighting the latest advancements in sim technology and its growing influence on the motorsports industry.   

Podium 1 Showcases Turnkey Systems, New Products, and Pro Driver Activations

Podium 1 brings a full lineup of professional-grade sim technology to the PRI Show, giving attendees the chance to test industry-leading 6DOF, 4DOF and 3DOF motion systems featuring Qubic Motion Systems and Vero Motion platforms. The activation includes multiple new product unveilings, including the Simucube SC3 Pro, Simucube Co-Pedals, BDH Active Shifter, VPG Porsche Wheel and more.

Special guest Tony Kanaan joins the Podium 1 lineup alongside the Arrow McLaren NTT INDYCAR SERIES team, offering attendees opportunities to meet the racing legend and compete against his lap times for chances to win official McLaren items. Autograph sessions with Kanaan are scheduled for Thursday from 11:30 a.m.-12:00 p.m. and 2:00-2:30 p.m., and Friday from 10:00-10:30 a.m. A McLaren Arrow IndyCar and a Radical SR3XXR will also be on display for photo opportunities.
 

Team America Debuts the Nation's Best at PRI Show -- Powered by Init Esports

Team America, powered by Init Esports, is bringing the nation's top sim-racing competitors to the PRI Show for an in-person showdown. The top 12 athletes from the 2025 TEAM AMERICA Talent Scouts Competition powered by MOZA Racing have earned their place in the national finale at the PRI Show. On Saturday afternoon they will go head-to-head in the TEAM AMERICA Time Trial Challenge racing live on MOZA Racing equipment in front of manufacturers, media and motorsport leaders. PRI attendees can also compete by setting hot laps at the Team America booth on Thursday and Friday for a chance to earn one of the final spots on the Saturday grid.

"Team America is all about taking our incredible online community and putting it side-by-side in real life, and there's no better place to do that than at PRI," said Stefy Bau, founder of Init Esports.

DALLARA-AK ESPORTS Gets Attendees Behind the Wheel

DALLARA and AK Informatica launched DALLARA-AK ESPORTS earlier this year, a joint venture aimed at establishing Indianapolis as a global hub for sim racing. At the PRI Show, attendees can compete on Assetto Corsa Competizione simulators, racing GT cars on historic tracks. The activation gives fans a chance to experience the precision and excitement of professional-grade sim racing while engaging with one of motorsports' most innovative partnerships.

"From interactive demos to live competitions, the SIM racing activations at PRI 2025 show how technology and motorsports continue to evolve together," said Karin Davidson, PRI Show Director. "We're proud to offer attendees opportunities to engage, learn, and compete in a hands-on environment while connecting with the top organizations and emerging talent shaping the future of the sport."

The 2025 PRI Show is on track to be one of the largest in nearly two decades with more than 1,000 exhibitors, including over 100 first-time participants, reflecting the Show's continued growth and influence. Motorsports contribute $69.2 billion to the U.S. economy and support over 318,000 jobs, according to PRI's Motorsports Economic Impact Study. The PRI Show helps drive that momentum by uniting industry leaders, emerging talent, and cutting-edge technology to strengthen the sport's economic foundation.

Registration for 2025 PRI Show

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media, and others. To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.