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NASCAR, IMSA Announce Key Sales And Marketing Promotions
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NASCAR announced several leadership promotions across its Sales and Partnership Marketing operations. Frank Kelleher has been promoted to Senior Vice President and Chief Sales Officer, and Michelle Byron and Jeff Wohlschlaeger have both been promoted to Vice President, Partnership Marketing.
Kelleher will oversee a team responsible for business strategy and revenue generation across the sanctioning body and its 14 motorsports entertainment facilities. In his new role, he will lead a sales force comprised of partnership and media sales. Kelleher, a 16-year veteran with International Speedway Corporation, will also assume the role of NASCAR Chief Sales Officer, which was previously held by Jon Tuck, who left the company to pursue other opportunities. Kelleher will continue to report into Daryl Wolfe, Executive Vice President and Chief Operations and Sales Officer and will be based in Daytona Beach, Florida.
In their elevated roles, both Byron and Wohlschlaeger will oversee a team responsible for managing and delivering value to the wide-ranging number of brands invested across the sanctioning body and its track facilities. Byron has been with NASCAR for nearly 20 years and has managed a team focused on driving value for official partners. She has been instrumental in developing key partner initiatives including retail programs, live fan events, and national promotions.
Wohlschlaeger has more than 25 years of sports industry experience spanning across the Chicago Bulls and NASCAR. Most recently, Wohlschlaeger was responsible for delivering value for entitlement partners Monster Energy, Xfinity and Gander Outdoors. Both will report to Jill Gregory, Executive Vice President and Chief Marketing Officer. Byron will be based in Charlotte, North Carolina, and Wohlschlaeger will be based in Daytona Beach, Florida.
The International Motor Sports Association (IMSA), meanwhile, announced a pair of leadership promotions across its Business and Partnership Marketing operations. David Pettit has been promoted to Senior Vice President, Marketing and Business Operations, and Brandon Huddleston has been promoted to Vice President, Partnership Marketing and Business Development.
Pettit will continue to lead the sanctioning body’s marketing efforts, and his role will be expanded to include IMSA Properties (Michelin Raceway Road Atlanta, Sebring International Raceway and Seven Sebring Raceway Hotel) led by Rick Humphrey.
Under his new role, Huddleston will continue to lead the corporate partnership team and also oversee non-endemic business development along with event and promoter relations. He will continue to report to Pettit.
For more information, visit nascar.com or imsa.com.
Kelleher will oversee a team responsible for business strategy and revenue generation across the sanctioning body and its 14 motorsports entertainment facilities. In his new role, he will lead a sales force comprised of partnership and media sales. Kelleher, a 16-year veteran with International Speedway Corporation, will also assume the role of NASCAR Chief Sales Officer, which was previously held by Jon Tuck, who left the company to pursue other opportunities. Kelleher will continue to report into Daryl Wolfe, Executive Vice President and Chief Operations and Sales Officer and will be based in Daytona Beach, Florida.
In their elevated roles, both Byron and Wohlschlaeger will oversee a team responsible for managing and delivering value to the wide-ranging number of brands invested across the sanctioning body and its track facilities. Byron has been with NASCAR for nearly 20 years and has managed a team focused on driving value for official partners. She has been instrumental in developing key partner initiatives including retail programs, live fan events, and national promotions.
Wohlschlaeger has more than 25 years of sports industry experience spanning across the Chicago Bulls and NASCAR. Most recently, Wohlschlaeger was responsible for delivering value for entitlement partners Monster Energy, Xfinity and Gander Outdoors. Both will report to Jill Gregory, Executive Vice President and Chief Marketing Officer. Byron will be based in Charlotte, North Carolina, and Wohlschlaeger will be based in Daytona Beach, Florida.
The International Motor Sports Association (IMSA), meanwhile, announced a pair of leadership promotions across its Business and Partnership Marketing operations. David Pettit has been promoted to Senior Vice President, Marketing and Business Operations, and Brandon Huddleston has been promoted to Vice President, Partnership Marketing and Business Development.
Pettit will continue to lead the sanctioning body’s marketing efforts, and his role will be expanded to include IMSA Properties (Michelin Raceway Road Atlanta, Sebring International Raceway and Seven Sebring Raceway Hotel) led by Rick Humphrey.
Under his new role, Huddleston will continue to lead the corporate partnership team and also oversee non-endemic business development along with event and promoter relations. He will continue to report to Pettit.
For more information, visit nascar.com or imsa.com.
