The PRI Show returns to Indianapolis December 11-13, bringing with it a robust lineup of educational programming designed to empower motorsports professionals with the latest insights, strategies and technologies to drive success both on and off the track.

Held at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show will feature more than 50 educational seminars, breakout sessions and panel discussions covering technical innovations, marketing strategies, business management and more.

"Education is the cornerstone of progress in motorsports," said PRI President Michael Good. "At PRI, we are committed to equipping our community with the tools and knowledge they need to thrive in a rapidly evolving industry. This year's educational offerings reflect our mission to elevate the entire motorsports ecosystem--from grassroots racers to seasoned professionals--by fostering innovation, collaboration and growth."

The importance of this mission is underscored by findings from the PRI Motorsports Economic Impact Study, which revealed that the industry contributes more than $69.2 billion annually to the U.S. economy, supports more than 318,000 jobs, and generates over $22.1 billion in wages and benefits. The PRI Show serves as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships, and strengthen the industry's economic foundation.

The PRI Education program will take place on Friday, December 12, in meeting rooms 231–233 at the Indiana Convention Center. Highlights include (all times EST):

• Key Performance with Bearings, Oil, and Balancing (9:00-10:30 a.m.), featuring Dan Begle (King Engine Bearings), Randy Neal (CWT Industries), and Lake Speed Jr. (SPEEDiagnostix), who will explore the latest in engine performance technology.
• Sponsorship 101 (11:00 a.m.-12:30 p.m.), presented by Alex Striler, offering actionable insights into securing and maintaining sponsorships, followed by a panel of industry experts sharing real-world strategies.
• Drive Momentum with AI (1:00-2:30 p.m.), led by Chuck Tate and Kevin Barber of Digital Momentum, demonstrating how artificial intelligence can enhance brand performance and ROI.
• How Influencers Can Influence YOUR Customer Base (3:00-4:30 p.m.), featuring moderator Taro Koki (Creator Network President, RACER Media & Marketing), addressing the growing role of influencers in motorsports marketing.

In addition to PRI Education, attendees can explore exhibitor-sponsored seminars and the T.O.P.S. (Track Operators, Promoters, and Sanctions) HQ sessions, located upstairs near the Sagamore Ballroom.

"This year's program is designed to deliver real-world value to every attendee," said Karin Davidson, PRI Show Director. "Whether you're looking to optimize engine performance, secure sponsorships, or leverage AI and influencer marketing, our sessions are tailored to provide practical takeaways that can be implemented immediately."

Industry support for the 2025 PRI Show is stronger than ever, with the event on track to be one of the largest in the past two decades. More than 1,000 exhibitors are confirmed to participate, including over 100 first-time exhibitors, underscoring the Show's continued momentum and influence. This response reflects the commitment to PRI as the premier destination for motorsports professionals to connect, innovate, and drive business forward.

Registration for 2025 PRI Show

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media and others. To register, book hotel accommodations and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.