Content Creator Spotlight: Alex Karpowicz

Instagram: alexkarpowicz72

Facebook: Alex Karpowicz Racing

LinkedIn: Alex Karpowicz

Follower counts: 9.25k on Instagram; 13.8k on Facebook

Focus: Dirt sprint cars and other open-wheel dirt cars
 

PRI News: How did you get into the automotive industry?

Alex Karpowicz: I grew up spending nearly every weekend at dirt tracks across the country watching my dad race. From an early age, the sights, sounds and smell of race fuel became part of who I was and I knew I wanted to be the one behind the wheel. Racing wasn't just a hobby in our family--it was a way of life that taught me the value of hard work, competition and commitment.

I started my career on asphalt ovals, learning the fundamentals of car control and racecraft. When my local track shut down, I transitioned to dirt racing--and that's when everything truly clicked. Starting out in dirt micro sprints, I not only grew as a driver but also became deeply involved in the mechanical side of the sport. I maintained my own cars, made setup changes and learned how much effort goes into every detail both in the shop and on track. It gave me a new perspective and taught me to drive with respect knowing that if something got torn up, I was the one fixing it.

Now racing dirt midgets, I continue to learn and grow with each event. Every race is a new challenge and a chance to improve and my goal is to keep moving forward--ultimately into dirt sprint cars--while chasing the same passion that started years ago watching my dad race.
 

PN: What's been your biggest motivator?

AK: My biggest motivator has always been the drive to keep improving and prove to myself that I belong at the highest levels of this sport. Racing is full of ups and downs and what keeps me pushing is knowing how far I've come--from running in the back at local shows to now competing and being competitive on national stages. I'm motivated by the challenge of becoming better every time I strap in, by the people who support me and by the chance to inspire others chasing their own dreams. I also take pride in representing myself well both on and off the track--through social media, interviews and fan interactions--because you never know who you're talking to or who is watching you and how that moment might shape your future.

PN: What's been your favorite part of being a part of the automotive community?

AK: My favorite part of being part of the automotive and racing community is the people. There's a sense of family and passion that's hard to find anywhere else. Everyone--from the fans in the stands to the teams in the pits--shares the same love for the sport and that creates a bond that goes far beyond competition. I've built friendships all across the country through racing and the support within the community is something truly special. Whether it's helping another team get back on track or talking with fans after a race, those moments remind me why I fell in love with this sport in the first place.

PN: As a content creator in the industry, how do you hope to make an impact on your audience?

AK: As both a driver and content creator, my goal is to give people an inside look at what life in racing is really like; the highs, the lows and everything in between. I like showing what most people do not see on TV. I also want to inspire others to chase their goals while showing the amount of work and dedication it takes to make it happen. Whether someone's a lifelong racing fan or just discovering dirt track racing for the first time, I want my content to help them feel connected to it. I also try to highlight the sponsors, teams and people who make it possible because this sport runs on partnerships and community.
 

PN: Why is advocacy important to you?

AK: Advocacy matters to me because racing has given me so much--and I feel a responsibility to help protect and grow the sport for the next generation. Grassroots racing, especially at the local level, depends on passionate people stepping up to make sure tracks stay open, events get support and young drivers get opportunities.

I also feel that many people outside of motorsports have a negative outlook on the sport, often because they only see the surface--the noise, the speed or misconceptions like "all you do is turn left." Motorsports is often criticized as being too loud or bad for the environment. I believe a lot of that negativity comes simply from a lack of knowledge about what actually goes on and how much work, skill and passion are involved. That's why I try to share the behind-the-scenes side of racing--the preparation, the craftsmanship and the dedication it takes to compete. If more people could see that side, I think they'd understand why this sport means so much to those of us who live it every day.

PN: What's been the biggest moment of your career thus far?

AK: One of the biggest moments of my career was joining Keith Kunz Motorsports and competing on the national stage in dirt midgets. Getting that opportunity with such a respected team--one I grew up watching, was surreal. Competing with some of the best drivers in the sport reminded me of how far I've come: from running near the back at local tracks to now racing at one of the top levels of the sport. The 2025 season and experience I gained gave me a new level of confidence and motivation to keep pushing, learning and earning my place among the best.
 

PN: What is on the horizon for you in 2025? Anything you're looking forward to?

AK: I have a few exciting things in the works that I'm not quite ready to announce just yet but I'll be sharing more about them on my social channels when the time is right. What I can say is that I'm always looking for new partners and opportunities to get on track more and continue growing within the sport. One thing that won't change is my commitment to promoting myself, building connections and relationships and promoting dirt track racing as a whole. I have a genuine passion for this sport and being able to share that with fans--and even create new ones--is one of the most rewarding parts of what I do.

PN: What are you hoping to see from the industry in the next few years?

AK: I'd love to see continued growth and support for grassroots and short-track racing. There's so much raw talent at the local level that deserves more recognition and with the right exposure it can really thrive. I also hope to see more brands recognize how valuable dirt track racing truly is--not only for helping rising stars but for supporting the facilities that the next generation of racers rely on. It's great to sponsor drivers but without race tracks there are no racers. Supporting the sport means supporting the tracks themselves, whether that's through sponsoring a series, backing an event or simply showing up on a Saturday night to buy a ticket and enjoy a delicious dirt track hamburger. As content creation and streaming continue to grow, the sport has a huge opportunity to reach new fans and attract new partners while keeping the heart and authenticity that make dirt racing so special.