CERATIZIT USA has added Chris Segovia as sales and applications engineer for the South region, the company announced.

In the new position, Segovia will work directly with customers to identify opportunities to improve manufacturing processes, increase productivity and reduce costs through effective tooling and application solutions, the company said.

Based in Houston, Texas, Segovia brings 12 years of industry experience to CERATIZIT, backed by extensive hands-on knowledge gained from working in nearly every machine shop position, advancing to shop lead before moving into technical application support, according to the company. His background gives him a practical understanding of the challenges manufacturers face on the shop floor, along with the technical knowledge to develop solutions that improve productivity, reduce costs and increase profitability.

"Chris brings an insightful combination of firsthand machine shop knowledge with a strong technical skillset," says Troy Wilt, managing director of CERATIZIT USA, Cutting Tools Division. "He knows what our customers face and can approach applications from both the operator's and engineer's perspectives."

In his role with CERATIZIT, Segovia assists customers in evaluating their manufacturing processes and identifying opportunities to improve their operations. His responsibilities include providing technical application support, delivering results through tooling solutions and building long-term relationships with manufacturers.

In addition to the company's extensive cutting tool portfolio, Segovia will support CERATIZIT's broader commitment to quality, sustainability and regulatory compliance. Through its vertically integrated tungsten supply network in the United States, including Global Tungsten & Powders (GTP), CERATIZIT maintains access to every stage of tungsten processing, from raw material conversion to the production of high-purity ammonium paratungstate (APT). This integration strengthens supply chain security while ensuring consistent material quality for manufacturers producing critical components.

For more information, visit ceratizit.com.