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Motovicity Distribution Changes Company Logo
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After twelve years with its original logo, Motovicity Distribution, an automotive performance aftermarket distributor decided it was time for a redesign of its logo.
The new logo needed to offer a timeless look that could both adapt and evolve with the company, while invariably appealing to the active lifestyle of its customers.
To capture the look Motovicity was after, famed freestyle BMX rider and designer, Bob Haro of Harodesign, was selected for the task. Since 1993, Harodesign has helped such organizations as RedBull and Nike’s Olympic Cycling Team establish their image with youthful design elements inspired from its rich history in action sports, powersports and motor racing.
“Having grown into the industry’s leading Sport Compact distributor, we wanted a new look that could grow with the company without abandoning our grassroots heritage; Bob was able to design a logo that accomplished that,” said Motovicity’s Vice President of Sales & Marketing, Brian Lounsberry.
The new logo uniquely identifies Motovicity while appealing to a market that is both progressive and youthful in nature. Customers of Motovicity are typically engaged in an active lifestyle that involves high horsepower and high performance motor sports. Now, with the addition of a brand mark, Motovicity’s new logo is suitable for a variety of applications like print and digital advertising, as well as other mediums including vehicle graphics, apparel and event series.
The new logo needed to offer a timeless look that could both adapt and evolve with the company, while invariably appealing to the active lifestyle of its customers.
To capture the look Motovicity was after, famed freestyle BMX rider and designer, Bob Haro of Harodesign, was selected for the task. Since 1993, Harodesign has helped such organizations as RedBull and Nike’s Olympic Cycling Team establish their image with youthful design elements inspired from its rich history in action sports, powersports and motor racing.
“Having grown into the industry’s leading Sport Compact distributor, we wanted a new look that could grow with the company without abandoning our grassroots heritage; Bob was able to design a logo that accomplished that,” said Motovicity’s Vice President of Sales & Marketing, Brian Lounsberry.
The new logo uniquely identifies Motovicity while appealing to a market that is both progressive and youthful in nature. Customers of Motovicity are typically engaged in an active lifestyle that involves high horsepower and high performance motor sports. Now, with the addition of a brand mark, Motovicity’s new logo is suitable for a variety of applications like print and digital advertising, as well as other mediums including vehicle graphics, apparel and event series.
