WELD Racing (WELD), manufacturers of WELD Racing Wheels, has selected The Marx Group as the company's agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media.

“We chose The Marx Group to assist us with public relations based on their extensive experience with PR and marketing tactics specific to the automotive aftermarket," said Chris Bovis, vice president of marketing, WELD Racing. "Because of their industry experience, they have the ability to fully integrate with our existing staff right out of the gate, making them a natural extension of the WELD Racing marketing team."

Since 1967, WELD Racing has shown that race proven engineering and stylish designs can be a recipe for success in the racing wheel market. As the winningest wheel manufacturer in history, with over 8000 professional race wins, WELD has been the wheel of choice for racers aiming for the winner’s circle. Founded to solve a need for stronger sprint car wheels, the WELD Racing brand has evolved into the most elite wheel brand in the market for any type of racing. WELD also offers street wheels that use the same engineering and design techniques and meet the same stringent requirements as their race wheels. This ensures maximum quality in every wheel they make.

Based in San Rafael, Calif., with creative and account teams in New York, Chicago, Detroit, Kansas City, Los Angeles and Knoxville, Tenn., The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs.

For more information about WELD Racing, phone 800-788-9353 or visit www.weldracing.com. For more information about The Marx Group, phone 415-453-0844 or visit www.themarxgrp.com.