At a special event on Tuesday, October 15, 2013, Transamerican Auto Parts unveiled its new flagship store to industry leaders and their guests. The ten-year-old store, located at 3382 Tyler Street in Riverside, California, received a total makeover—from ceiling to floor—that includes innovative new product displays and a totally new store layout for an exciting new automotive shopping experience.

On hand for the unveiling were Transamerican’s President and CEO, Greg Adler, Transamerican’s CFO, Mark Lane, as well as representatives from Warn Winch, Airaid Air Filters, Tenneco Automotive, Daystar Products and many more.

“The Riverside prototype sets a new standard for automotive retail locations and future 4 Wheel Parts retail stores,” said Dave Rittenhouse, Director of Sales for Transamerican. “It truly is not your average retail shopping experience. This store represents the next level of retailing for our industry.”

Located in the heart of the Inland Empire and close to hundreds of Southern California’s off-road trails, this 15,000 square foot 4 Wheel Parts store carries product from leading manufacturers in the aftermarket industry. One of 63 stores in the US and Canada, this location, along with every 4 Wheel Parts store, is staffed by knowledgeable sales people who deliver superior customer service. Tires, wheels, suspension kits and the latest accessories for all popular trucks and Jeeps are in stock and ready to be installed on-site, if needed, by skilled 4 Wheel Parts ASE certified mechanics.

The public is invited to attend the official grand re-opening and ribbon-cutting ceremony on November 9, 2013. Free to all attendees, this event will include free food, hourly prize drawings and a huge display of off-road race and show trucks.