Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, Ltd., has hired Robert Liu as assistant vice president of product management.

With a strong background in the tire and automotive industries, Liu brings more than 30 years of experience to help steer both Dunlop and Falken brands into their next phase of product innovation and growth.

Liu began his career as a simulation engineer at General Motors, then spent the next 27 years at Continental Tire. His extensive tenure at the company spans roles in Product research and development, sales and product management. Notably, Liu spent five years in Shanghai as an expat, leading product management and research and development for the Asia-Pacific region. Most recently, he led research and development for the American region, focusing on replacement Passenger Light Truck (PLT) tires.

In his new role at DTNA, Liu will spearhead product development to ensure Dunlop and Falken provide the market with the most compelling solutions, the company said. He will oversee PLT and Truck and Bus Radial (TBR) products with the product management team.

"We are excited to welcome Robert to our team," said Ken Hsu, DTNA vice president of marketing. "His extensive experience and proven leadership in the tire industry align perfectly with our goals for innovation and growth. We believe his insights will greatly benefit our product strategies as we move forward."

For more information, visit dunloptires.com.