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SONIC Tools Launches In North America
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SONIC Equipment, manufacturer of premium hand tool and tool storage systems, announced its expansion into the North American market with a new subsidiary, SONIC Tools, headquartered in Auburn, Alabama. SONIC Tools will serve the needs of US and Canadian automotive dealerships, independent service centers, competition and tuner shops, technicians and do-it-yourself automotive enthusiasts. The brand is also the official hand tool of the Tudor United SportsCar Championship and Continental SportsCar Challenge, as well as an official partner of the International Motor Sports Association (IMSA).
SONIC Tools offers its world-class product portfolio of hand tools, toolboxes and storage systems, designed for increased service operation efficiency. SONIC products will be available for purchase online, through tool truck distribution with targeted territories, Amazon.com, and distributors around the country. IMSA attendees can purchase tools onsite. SONIC Tools is the only brand to offer a 24-hour tool replacement guarantee in the unlikely event of breakage, along with a lifetime warranty on all tools and storage products.
“SONIC hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention,” said Colby McConnell, Chief Marketing Officer, SONIC Tools. “As a leader in the hand tool and storage system industry in Europe, SONIC has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we’re ready to prove to North American professional customers and consumers why our products should be in their workshop.”
Unique features such as the SONIC Foam System (SFS), the company’s custom-molded and tagged tool box trays, ensure that professionals have the fastest possible access to the right tools, at the right time. The system also reduces costs associated with misplaced or missing tools. Exceptional European design, world-class manufacturing quality and ultra-competitive pricing all combine to create the best hand tool and tool storage value.
In Europe, SONIC Equipment partnerships include Volkswagen Automotive Group, BMW, and Mercedes. SONIC is one of only a few suppliers throughout Europe to have been awarded a VW parts number.
With a range of organizational solutions that fit professional workshops, home garages and on-the-go do-it-yourselfers, SONIC Tools and storage systems meet multiple repair job needs. The company’s line of portable toolboxes, both filled or ready for a cherry-picked selection of hand tools, means the SONIC customer is always ready for fast repair – at the track, at home or on the job.
As part of SONIC Equipment’s North American introduction, the International Motor Sports Association (IMSA) and Sonic Equipment have announced a multi-year agreement that presents SONIC Tools as the Official Hand Tool Supplier of the TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge, beginning with this past weekend’s Lone Star Le Mans at Circuit of The Americas (COTA) in Austin, Texas.
Automotive enthusiasts are also invited to visit SONIC Tools at the 2015 Specialty Equipment Manufacturers’ Association (SEMA) show, November 3–6, 2015 at the Las Vegas Convention Center, Las Vegas (Booth #16607), as well as Performance Racing Industry (PRI) show, December 10–12 in Indianapolis (Booth #7212).
SONIC Tools offers its world-class product portfolio of hand tools, toolboxes and storage systems, designed for increased service operation efficiency. SONIC products will be available for purchase online, through tool truck distribution with targeted territories, Amazon.com, and distributors around the country. IMSA attendees can purchase tools onsite. SONIC Tools is the only brand to offer a 24-hour tool replacement guarantee in the unlikely event of breakage, along with a lifetime warranty on all tools and storage products.
“SONIC hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention,” said Colby McConnell, Chief Marketing Officer, SONIC Tools. “As a leader in the hand tool and storage system industry in Europe, SONIC has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we’re ready to prove to North American professional customers and consumers why our products should be in their workshop.”
Unique features such as the SONIC Foam System (SFS), the company’s custom-molded and tagged tool box trays, ensure that professionals have the fastest possible access to the right tools, at the right time. The system also reduces costs associated with misplaced or missing tools. Exceptional European design, world-class manufacturing quality and ultra-competitive pricing all combine to create the best hand tool and tool storage value.
In Europe, SONIC Equipment partnerships include Volkswagen Automotive Group, BMW, and Mercedes. SONIC is one of only a few suppliers throughout Europe to have been awarded a VW parts number.
With a range of organizational solutions that fit professional workshops, home garages and on-the-go do-it-yourselfers, SONIC Tools and storage systems meet multiple repair job needs. The company’s line of portable toolboxes, both filled or ready for a cherry-picked selection of hand tools, means the SONIC customer is always ready for fast repair – at the track, at home or on the job.
As part of SONIC Equipment’s North American introduction, the International Motor Sports Association (IMSA) and Sonic Equipment have announced a multi-year agreement that presents SONIC Tools as the Official Hand Tool Supplier of the TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge, beginning with this past weekend’s Lone Star Le Mans at Circuit of The Americas (COTA) in Austin, Texas.
Automotive enthusiasts are also invited to visit SONIC Tools at the 2015 Specialty Equipment Manufacturers’ Association (SEMA) show, November 3–6, 2015 at the Las Vegas Convention Center, Las Vegas (Booth #16607), as well as Performance Racing Industry (PRI) show, December 10–12 in Indianapolis (Booth #7212).
