2026 PRI Show exhibitors looking to increase brand visibility and generate year-round media coverage can connect directly with leading automotive and motorsports media at the MPMC Media Trade Conference, taking place February 2-4, 2027, in Orlando, Florida. Celebrating its 30th anniversary, the conference remains the industry's premier business-to-media networking event, providing manufacturers with dedicated opportunities to share product innovations, company developments and technical expertise with influential media professionals. 

Since 1998, the Media Trade Conference has helped manufacturers connect with journalists, editors, podcasters, broadcasters, influencers and content creators who shape purchasing decisions and industry conversations. Participating manufacturers are provided a hotel suite that serves as their meeting space throughout the event and can host up to 42 pre-scheduled, 30-minute meetings over three days. 

"I am a huge fan of the Media Trade Conference," said Trent McGee of Centerforce Clutches. "It's really expanded because media outlets used to be traditionally print; the whole media landscape has completely changed. As a result, it's very much a moving target. The Media Trade Conference really gives you an opportunity to expand your reach or make connections that you probably otherwise wouldn't have." 

For PRI Show exhibitors, the event offers a strategic opportunity to build relationships with the storytellers who can deliver product features, technical articles, podcast appearances, video content and ongoing editorial coverage throughout the year. The conference's unique format encourages quality conversations in a focused setting, while networking events provide additional opportunities to strengthen industry relationships. 

To learn more and to register, visit mediatradeconference.com.