PRI Show exhibitors can generate excitement and awareness among attendees and media--and possibly be included in PRI publications and promotions--by posting Show-related press releases at performanceracing.com/node/add/press_releases_exhibitor.

The new tool enables exhibitors to spotlight their products, make pre-Show announcements and direct media to their booths in the Indiana Convention Center, December 11-13.  

Here are a few press release submission tips:  

• Post early. Media run preview stories with deadlines beginning in October.
   
• Post often. Celebrity appearances, vehicle unveils, product news, special announcements—media want to know what you're doing at the PRI Show.
   
• Use a strong, short headline that will catch the media's attention.
    
• Keep the press release brief. Journalists want to know what the press release is about right from the beginning.  
   
• Include a photo; releases with photos are more likely to be used. Submit photos in a high-resolution image format.
   
• When you upload a press release, make sure the type of announcement and racing segment is tagged correctly
   
• Always include your booth number and contact information.  
   

To learn more about the PRI Show Exhibitor Press Releases tool and other public relations resources, including press conferences, available to PRI Show exhibitors, contact Juan Torres at juant@performanceracing.com.