For 30 years, the SEMA Motorsports Products & Media Council (MPMC) has helped motorsports companies amplify their visibility through meaningful connections with media professionals at its annual Media Trade Conference. Registration is now open for the 2027 event, taking place February 2-4 in Orlando, Florida, where participating manufacturers can engage in up to 42 scheduled, half-hour meetings with editors, journalists, broadcasters, podcasters, influencers and content creators.  

For PRI Show exhibitors, the Media Trade Conference offers a unique opportunity to extend their coverage and brand awareness by helping them build relationships with the media outlets and content creators who influence purchasing decisions and shape industry conversations year-round. 

"This industry is built on networking, and the connections you make at the Media Trade Conference can last a lifetime," said Don Meziere of Meziere Enterprises. "We're all passionate about the motorsports industry, performance, car culture and clean builds. Everyone here has something to teach and something to learn. That's what makes the Media Trade Conference special, bringing like-minded people together to share and exchange ideas." 

As motorsports enthusiasts increasingly consume information through digital media, video channels, podcasts and social platforms, securing coverage has become more important than ever. The Media Trade Conference gives PRI Show exhibitors direct access to the storytellers who can showcase their products, highlight company milestones and generate awareness before, during and after the 2027 racing season, helping brands stay top-of-mind with consumers and industry professionals alike.  

To learn more and to register, visit mediatradeconference.com.